THE IFEMA–CARLOS SORIA EXPEDITION SETS OUT TO MEET THE CHALLENGE OF CLIMBING DHAULAGIRI

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The mountaineer and his team have already reached the Dhaulagiri base camp, from where they will attempt to conquer the 8,167-metre-high summit of the mountain within a few days.

Carlos Soria and his team have reached the Dhaulagiri base camp, after spending last week acclimatising in the Khumbu Valley, Nepal. Now they will start the second phase of the expedition, sponsored by IFEMA, when they will attempt to climb 8,167-metre Dhaulagiri.

 

Their strategy will be to ascend twice to camp 1, located at 5,500 metres, and to camp 2, at 6,400 metres. These two climbs will ensure that they are thoroughly acclimatised before the final stage of the expedition and will enable them to fully equip the camps to climb to the peak in optimal conditions.

 

Mountaineer Carlos Soria and his team will make this second attempt to conquer the summit of the Dhaulagiri after ascending to 8,050 metres last autumn. They say that they feel “very good physically” and that they are ready to “take on our main objective, the summit of the Dhaulagiri”.

 

In the first stage of the IFEMA-Carlos Soria expedition, the team took on the Chukung Ri Crest, at 5,550 metres, and 5,820 metres at Island Peak. Both mountains are in the Khumbu Valley, where Carlos, Sito and Luis Miguel have spent time to become perfectly acclimatised before attempting the great challenge of the expedition, the Dhaulagiri, one of just two peaks left for Carlos Soria to achieve his personal goal of climbing the world’s 14 highest mountains at 79 years of age.

 

IFEMA is sponsoring and supporting Carlos Soria in his quest. This sponsorship has been launched as part of EXPOTURAL, the Mountain, Climate and Sustainable Tourism Fair, which will take place in Madrid Trade Fair from 1 to 4 November, with Nepal as guest country and Carlos Soria as ambassador.

 

Carlos Soria

Born in Ávila on 5 February 1939, he is Spain’s most famous mountaineer. At the age of 79, he still has ambitions to climb the world’s 14 highest peaks, a project with great international importance and relevance, since he is the oldest person ever to take on this formidable challenge. He only has two peaks to go - Dhaulagiri (Nepal) and Shisha Pangma (China) - to achieve his goal.

 

He is the only mountaineer to have climbed 11 eight-mile-high mountains at over the age of 60 and is the oldest person in history to have successfully climbed K2 (aged 65), Broad Peak (68 years), Makalu (69 years), (70 years), Manaslu (71 years), Kanchenjunga (75 years) and Annapurna (77 years).

 

He has also climbed the seven highest peaks on all seven continents, a feat he achieved when he was more than 70 years old: Elbrus (Europe-1968); McKinley (North America-1971); Aconcagua (South America -1986); Everest (Asia-2001); Mont Vinson (Antarctica - 2007); Carstensz (Oceania-2010) and Kilimanjaro (Africa-2010).

 

#ExpedicionIFEMACarlosSoria

Over the coming days, all the climbs and challenges overcome by the team on the Nepalese mountain will be published on the IFEMA-Carlos Soria Expedition social media, and IFEMA website, which houses a microsite devoted to the expedition, http://www.ifema.es/dhaulagiri18_01/  with details of all the activities, graphic materials and videos.

 

Facebook: yosuboconcarlossoria

Instagram @yosuboconcarlossoria

youtube: yosuboconcarlossoria

Twitter: @RetoCarlosSoria

 

#yosuboconcarlossoria #ExpedicionIFEMACarlosSoria #AfrontamosNuevasMetas

 

 

More information at http://www.ifema.es/dhaulagiri18_01/

 

Press Contact

Marta Cacho | IFEMA Communication and Press Manager | mcacho@ifema.es

 

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IFEMA will host the world’s biggest fair entirely devoted to the olive oil sector

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A collaboration agreement was signed today between IFEMA and the World Olive Oil Exhibition for the celebration of its next edition, to be held at Feria de Madrid on 21 and 22 March

The WOOE will once again become a forum for debate and analysis within the industry, offering a programme of conferences and master tasting sessions led by speakers of international prestige.

The collaboration agreement between IFEMA and the World Olive Oil Exhibition was renewed today, paving the way for the next edition of this trade fair, which will be held at Feria de Madrid on 21 and 22 March.  Eduardo López-Puertas, General Manager of IFEMA, Otilia Romero de Condés, CEO of the WOOE, and José Luis Murcia, Executive Director of the WOOE, have signed an agreement so that IFEMA will once again host the world’s biggest fair entirely devoted to the olive oil sector.

The World Olive Oil Exhibition expects to bring together 200 oil mills and olive oil producers, along with more than 3,000 professionals, buyers, catering entrepreneurs, distributors, and business owners of more than 30 different nationalities, hailing from the United Arab Emirates, Japan, China, the United Kingdom, Italy and the US, amongst other countries.

 WOOE will be the international olive oil industry's leading hub for reinvigorating their businesses, opening up new markets, and closing some the most important deals of the year.  Participants will become privy to the latest trends and key aspects of this dynamic market, as well as the developments that can be expected in its immediate future.

 This is possible thanks to one of the olive oil industry’s most ambitious programmes of conferences and tasting sessions. The 2018 programme will feature internationally renowned speakers such as:  Abdellatif Ghedira, General Manager of the International Olive Council (Tunisia); María Reyes, Director of KeHe Distribución (USA); David Neuman, CEO of GAEA North America (USA); Luigi Caricato, CEO of the media outlet OlioOfficcina (Italy); Javier Perona, researcher at CSIC (Spain); Luis Jesús García Lomas, General Manager of Fundación Caja Rural (Spain); José Luis González González, Head of the Department of Quality, Development, and Promotion of the Canary Islands Food Quality Institute (Spain), and Chokri Bayoudh, Director of the National Olive Oil Office (Tunisia).

 

Further information:

Marta Cacho Dalda, Head of Media Relations at IFEMA |mcacho@ifema.es

Cristina Villar Miranda | Communications Manager WOOE | press@oliveoilexhibition.com

http://www.oliveoilexhibition.com/esp/inicio.php

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Over 500 franchise businesses for all levels of investment at EXPOFRANQUICIA 2018

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Approximately 17% of all the franchise businesses present at the fair entail an investment of around €30,000; 25.5% of €30,000 to €60,000; 29% of €60,000 to €120,000; 16% of €120,000 to €180,000; 9.5% of €180,000 to €300,000, and just over 2% entail an investment of over €300,000.

EXPOFRANQUICIA will be held from the 19th to the 21st of April at Feria de Madrid.

From the 19th to the 21st of April, EXPOFRANQUICIA 2018, held at Feria de Madrid, will showcase the business proposals and opportunities offered by franchises, with a clear focus on investors, professionals and anyone interested in this type of commercial activity. This trade-show organised by IFEMA, and supported by AEF, the Spanish Franchisors Association, is the leading event of its kind in our country and is key when it comes to getting to know and contacting companies currently undergoing an active expansion.

Apart from the huge variety of businesses presented, with over 500 franchise opportunities featuring very well-established brands, innovative ideas, multinational concepts etc., the fair also presents opportunities for a huge variety of investment budgets. This means that visitors will have access to a wide array of businesses which suit their particular needs. From some very economical concepts, recommended for a self-employed professional, to more ambitious options aimed at investors looking to make a profit out of their capital through business management.

In this respect and considering the average investment required by each type of business, approximately 17% of all the franchise businesses present at the fair entail an investment of around €30,000; 25.5% of €30,000 to €60,000; 29% of €60,000 to €120,000; 16% of €120,000 to €180,000; 9.5% of €180,000 to €300,000, and just over 2% entail an investment of over €300,000.

The trade-show's list of exhibitors does not only present a wide variety of Spanish franchises however. Companies from The United Arab Emirates, France, Italy, Lithuania, Morocco, United Kingdom and Portugal will also be present at the fair, highlighting the level of representation reached, and making it the greatest franchise trade-show in our country.

Another one of EXPOFRANQUICIA's strong points is its multi-sectoral nature. Visitors are introduced to a wide array of businesses, of all tastes, as well as to the most popular current franchise trends in our country. With over 20 different sectors represented, including leading supermarket and food franchise companies; well-known beauty, health and fitness brands; décor and home brands; fashion and accessories; restaurants and hotels; specialised services and other types of businesses specialising in assistance, automotive, financial, real estate and consultancy services, etc.

This comprehensive exhibition is proof of the excellent state of the franchise system in our country, as shown in the recent report published by AEF which states that there were 1,348 franchise networks in Spain on closing of 2017. The above figure represents an increase of 3.8%; the total amount billed by all franchises in Spain was 7,592 billion Euros, a 2.2% increase when compared to the previous year, and the number of franchise establishments open at the end of 2017 was 74,398 - 5.4% more than the year before. As for the employment generated by franchises, on closing of 2017, there were a total of 278,951 people employed within the franchise system, 3.7% more than in 2016.

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ExpoÓptica 2018: a renewed fair for a growing sector

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The exhibition, organized by IFEMA, presents a fair model which is totally adapted to the demands of the optical and audiology sector, from 13 to 15 of April in IFEMA-Feria de Madrid

In this edition the contest will show off more digital, modern surroundings, with new national and international brands, focused on fashion - including content also aimed at driving the growth and setting up of new companies

Nearly 160 direct exhibitors and 170 brands participate in this edition, 14 percent more participants than in the previous event in 2016
ExpoÓptica, International Optics, Optometry and Audiology Exhibition, the professional fair of reference for the sector in the Iberian Peninsula and commercial point of contact for all its agents in Spain and Portugal, prepares its thirty second edition, which will be celebrated from 13 the 15 April in Feria de Madrid. The exhibition, organized by IFEMA, presents this year a renewed concept in line with the latest necessities of the market, incorporating a 14% more national and international brands of prestige, in addition to new and attractive content, which includes everything from the latest advances in the world of optics, optometry and audiology, to the new fashion proposals from the outstanding brands participating.

In particular, ExpoÓptica 2018 reunites 159 direct exhibiting companies and near 170 brands, who present their novelties and innovations, in professional surroundings which is key to getting their products known and to opening new channels of distribution, in a net surface of 4,879 m2, located in hall 9.

A complete set of offerings
The variety at ExpoÓptica includes everything from ophthalmic lenses, contact lenses, frames, sunglasses and optical instruments, to raw materials, optical equipment, furniture, machinery, cases, accessories, spare parts, maintenance products, computer science solutions for opticians, franchises, training… All in all, a complete panorama of this industry and the sectors of Optics, Optometry, Contactology, Ophtalmology, Vision Loss (Health), and Preparation for Points of sale. Added to all of this at our 32nd edition there is a wide range of products and services in the sector of Audiology, another of the key segments in the world of optics.

At the same time, the event offers an interesting evolution of its concept thanks to new technologies, which will make this fair more digital, in which social media will be protagonists, with active networks that will drive conversation and will project the image and products of the participating companies.

ExpoÓptica 2018 wins back great brands among its exhibitors
This edition of the event once again counts on the participation of great companies in the sector of Optics and Audiology. In Optics we can highlight, among others, Prats, Essilor, Indo, Optiwin, Zeiss, Topcon, Visual Global, Bausch & Lomb, Grupo Nos, Optiwell, Servilens, Centrostyle, Visionix, Panoptica, Conoptica, Eurolent, Jaytesa, Quiksilver, Mark' Ennovy, Tiwi, Recoletos, ABS. And in the sector of Audiology, Beltone, Interton, Bernafon, Otometrics, Widex, Audio Service, Inventis, Humangechnik, and Oticon, among others.

To the sizeable business participation at ExpoÓptica we add the renewed endorsement of the main associations and organizations of the sector, like the Spanish Federation of Associations in the Optics Sector, FEDAO; the Spanish Association of Manufacture, Commercialization and General Import of Optics and Ophtalmology, AEO; the General Council of Optical School Optometristas, CNOO, and the public interest association Vision and Life.

On the other hand, the fair will coincide with the International Congress of Optometry, Contactology and Ophthalmic Optics, OPTOM 2018, which is celebrated in the North Convention Centre of IFEMA.

Fashion, one of the points of interest at this edition
Fashion has a special protagonism in this edition of ExpoOptica, with the accomplishment for the second consecutive year of a specific area, called ModaÓptica, where all the highly-fashionable and well-designed models can be found, which aim to reflect a life style, as much in prescription frames, as in sunglasses.

In particular, in the ModaÓptica space the collections of both new and well established designers will come together with independent brands, with their exclusive creations and modern ideas, which are very focused on the latest trends, made sometimes with innovating, ecological materials, etc. A unique occasion to discover first hand the new tendencies in frames and design, before their launch on the market.

All the models collected in this space will be included in a catalogue for their later diffusion around opticians in Spain, Portugal and Latin America, expanding their circulation to potential consumers, as well as to the professionals and press specialized in optics and fashion.

An important novelty in this edition in the field of fashion is the celebration of the first Optics Gala, designed as a great celebration for exhibitors and visitors, where the designs and brands will be given - under the slogan "most trendy designs"- recognition in different categories for their design and their direction towards fashion and new trends in their products.

ExpoAudio, a new monographic sector dedicated to Audiology
This edition also counts on special protagonism in the sector of Audiology, with the launch of ExpoAudio as a monographic area within the framework of ExpoÓptica, where the most excellent new features of the this industry will meet. This new sector has arisen from the growth in the Audiology market in the last years and the increasing tendency from the optics establishments to offer a space dedicated to Audiology, together with ther optics and optometry facilities. At the moment, the specialized auditory centres concentrate 70% of the Audiology market, and the Optical sector contributes the other 30%.

As well as forming an important commercial supply for important brands in the sector, like Doro, Beltone, Interton, Bernafon, Otometrics, Widex, Audio Service, Inventis, Humangechnik and Oticon, and promoting the encounters between professionals, the first edition of ExpoAudio will also be an outstanding platform of knowledge, with the organization of infromative and training days. These days will deal with subjects such as the study of hearing, as well as diagnosis, treatment and prevention of the auditory upheavals in the context of a growing market, which demands product adaptation to improve auditory health.

In addition, the entrepreneurs interested in opening an audiology clinic, students who are finishing their training, and optics establishments who wish to extend their business, will find at ExpoAudio useful information that can help them to set up their clinic or to improve the one that they already have, on days such as “Solutions for the Auditory Clinic” and “Establish your clinic”. In the same way, ExpoAudio is collaborating with training centres, schools and universities to promote attendance of their students at the fair.

ExpoÓptica, with the sector
With the renewal of contents and the new concept of the fair that ExpoOptica presents in this edition, the exhibition aims to demonstrate its high sectorial representation, reuniting all the new features and tendencies necessary for updating professionals in optics and audiology in Spain. “IFEMA wishes to showcase this fair in the national Iberian market, and to show it as its best point of contact, a place to generate alliances and create businesses at a time when the Optics sector, Optometry and Audiology are growing steadily”, said Lola González, EXPOOPTICA director.

In addition, great companies that hadn't participated in this event for years will return to IFEMA. “With help from the the sector we have defined an event that reinforces the showcasing of new features and advances in technology and expert knowledge so that the professionals can find the very best and the most recent products during their visit, all in a dynamic space that is enhanced with scientific training and business management. What's more, we offer each company present different participation options adapted to their objectives”, adds Lola González.

Optics, a growing market
The optics sector closed 2017 with a turnover of 2,080 million euros, according to the data given to IFEMA by the GfK consultancy, on the occasion of the celebration of the 32nd edition of ExpoÓptica. This number is obtained from the sum of the turnover for the the Balearic Islands and the Peninsula for sales of prescription glasses, sun glasses, contact lenses and maintenance products, including VAT. Like in previous years, the ophthalmic lenses sector is the one that contributes half of this invoicing, followed by prescription glasses or frames, contact lenses, sun glasses and maintenance products

Among products sold by the optical sector, the ophthalmic lenses stand out for their importance, which not only contribute more than half of business, but also see their share grow year upon year. This increasing weight is due to to the great investment in R+D+I that companies of the sector have made in their products. More and more, the lenses stand out as they have better treatment to increase their resistance to impacts, to obtain a selective absorption of the blue light or with anti-reflective systems.
Today, the sector has a total of 9,817 optical clinics in operation - according to data from the sanitation registries of the 17 independent communities brought by FEDAO, Spanish Federation of Associations of the Optical Sector to IFEMA and maintains a constant rate of professionalization and focus on optometric services to resolve the great visual problems of its citizens. In Spain, around 54% of the population uses some type of vision correction, more specifically, more than 25 million people.

According to the latest data available from FEDAO, the market of users grows as the population ages. In fact, 93% of those over 55 years old require optical equipment to maintain good vision.

Tendencies in glasses and frames in ExpoÓptica 2018
EXPOÓPTICA constitutes a complete showcase of trends, a place to see the latest in glasses and frames. A very set trend for the new season is metallic framed glasses, combined with acetate in the top part of the front. The metal is used in its finest version and the acetate surprises with its versatility of colours and shapes, being hardened to be more practical.

As far as the shape goes, smoothed corners are favoured, with very thin bridges and arms with a retro or even futuristic feel. The ascending angles like cat-eyes and the perfect circumferences are trendy at the moment. As far as colours, pastel tones continue to be the most fashionable, although we are starting to see more red and earth tones.

In the sun glass frames, coloured lenses stand out and a strong trend, and as a novelty for this season chic and retro frames are introduced in white, inspired by the sixties and nineties and by groups like Nirvana.
Mirror lenses and linear silhouettes giving a futuristic look are back in vogue, inspired by films like the Matrix but with more colour and renewed for the twenty-first century. Also, vintage aviator models are still current and have been for various seasons, with coloured or polarized lenses.

In prescription glass, cat-eyes continue to be fashionable, although they are modernized with their angles, material or prints, and the rounded frames are at the moment an outstanding trend.

The advances of the sector, in the Gallery of Scientific and Technological Innovation
ExpoÓptica 2018 welcomes to its thirty-second edition, the second event of the Gallery of Scientific and Technological Innovation for the optics, ophthalmic, and optometry sector.

This gallery, which celebrated its first presentation in the previous edition of the exhibition, is organized by the IFEMA-ExpoÓptica and the National College of Optometrists (CGCOO), with the objective of offering recognition to the professionals and organizations which make up the world of investigation, contributing to the best knowledge in innovation of the optical sector, as much on the part of the companies and professionals of the sector, as by society in general. It is, in reality, a showcase of the R+D+I of this industry, where the most advanced products and services of the optometry and ophtalmic optics sector are shown.

A Committee of Experts, selected by the CGCOO, has been in charge of selecting the products and services developed by companies as well as public and private organisms, who have asked to participate in this second Gallery event and which mean a technological and scientific advance with respect to the already existing ones on the market. A unique opportunity for the optical-optometrists to know the latest technological advances that they will be able to use in their daily work, as much in the area of audiology as with optics.

The products or services are exhibited grouped in different categories, such as evaluation and diagnosis instruments; ophthalmic-optics; contact lenses; primary health care; vision loss and visual rehabilitation, among others.

The Gallery of Scientific Innovation is located in a space reserved for this in the same hall, number 9, where ExpoÓptica is celebrated. The participation in this gallery has been open to exhibitors, as well as to sponsors of the OPTOM Congress, as well as to companies connected to the sector.

The companies selected in this first edition of the Gallery of Scientific and Technological Innovation have been: Beltone, with its products Beltone Trust and Beltone Remote Care; Oticon, with Oticon Opn; Conóptica at Stand 9B03 presenting Life Experience, the new training concept, and finally, Audio Service, with the new Audio Service platform.

The Gallery of ExpoÓptica
The thirty-second edition of ExpoÓptica welcomes the third edition of the Gallery of ExpoÓptica, a space at the fair where a selection of exhibitors presents their brand's best products. On this occasion, six recognized companies from the audiology sector and five from the optical sector will participate in this attractive showcase with their best products. Zeiss will show the professional public the new standard of protection against solar radiation, that protects the eyelids from UVA rays; Jaytesa, its new brand, Macondo, made in Spain and inspired by old Italian craftsmen; Life Loft, its new collections and Natural Optics Group, the brand of glasses Antonio Miro Eyewear, in particular, its model JOYA SET 880, which comprises a collection that pays tribute to the summer and freedom. On the other hand, Optic View will show its new Retinoptic Cam, which will be very useful for optical professionals when exploring the ocular fundus.

Conóptica is the brand of reference for contact lenses that presents at this Gallery their Cleadew, a new maintenance system that improves contact lens comfort throughout day, since it is a biocompatible solution that does not cause corneal staining, normally associated with maintenance solutions.

With respect to audio, in the outstanding product Gallery at ExpoOptica, there will be companies like Oticon, which will present Oticon OPN; Medical Equipment Design who will show the new features of its Sennheiser brand; GN Hearing Care SAU., who will exhibit its range of headsets and electrical medical equipment; INVENTIS, who bring a new wireless handheld video otoscopes and AS Ibérica who will offer the Gallery its most innovative products.

25th edition of OPTOM Congress
Like at each edition, ExpoÓptica coincides with the celebration of the 25th International Optometry, Contactology and Ophthalmic-Optics Congress, OPTOM, an scientific-professional event with showcasing and international prestige, essential for specialists and experts in visual health, organized by the National College of Optometrists. National and international outstanding experts in the sector of Optics and Optometry participate in this edition of the congress, which will take palce from the 13 to the 15 of April in the North Convention Centre at Feria de Madrid.

During the event, the atendees will be able to brush up on their knowledge in the most pressing subjects of the day, like dry eyes, through discussions on the last published investigations, as well as new methods of correction for long-sightedness through the different performance strategies related to simultaneous vision. In addition, a global vision of near-sightedness as the the new pandemic of the 21st century will be facilitated, analyzing the most up to date evidence on its etiology, prevention and control.

The main key points for successfully adapting scleral contact lenses, as well as the different treatment options in the management of patients with strabismus, will also be presented at this edition of OPTOM; the use of the flashlight in detection of pathologies will be encouraged; the clinical aspects of the electrophysiology of binocular vision will be exaplained and how to apply good practice based on evidence within the optometric clinic will be discussed.

From the first event celebrated in 1970, OPTOM Congress has been perfecting and innovating its scientific program and its organization to consolidate itself as an international and national event of reference. OPTOM Congress's objective is to create a meeting place to exchange strategies for clinical performance in the scope of Optometry and ophthalmic Optics. In addition, it tries to incentivise leadership in visual health among eyesight professionals to substantially improve the clinical care they offer to the general public, now and in the immediate future.

During the celebration of ExpoÓptica the event will be open from 10 am to 8pm on the 13th and 14th, and from 10 am to 6 pm on Sunday 15th April.
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ExpoÓptica 2018: a renewed fair for a sector in growth

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The trade show, organized by Ifema, presents a fair model fully adapted to the demands of the optical sector and audiology, from 13 to 15 of April in IFEMA-Feria de Madrid

In its next edition the contest will show off more digital, modern environment, with new national and international brands, focused on fashion - including a new competition of Awards- and with contents also aimed at driving the projection of new companies

More than 120 direct exhibitors and more than 300 brands have already confirmed their participation in this edition

ExpoÓptica, International Optics, Optometry and Audiology Exhibition, the professional benchmark fair for the sector in the Iberian Peninsula and business point of contact for all its agents in Spain and Portugal, is preparing its thirty second edition, which will be held from 13 to 15 April in Feria de Madrid. The trade show, organized by IFEMA, presents excellent business prospects, an important increase in its number of participants, as well as innovative and attractive contents, proving itself to be the best space to find everything from the latest in fashion to the most recent advances and innovations in the world of optics, optometry and audiology.

At the same time, the trade show offers an interesting evolution of its fair concept thanks to new technologies, which will make this fair more digital, in which social media will be protagonists, with active networking that will drive conversation and will project the image and products of the participating companies.

 More focused on fashion

ExpoÓptica2018 will also be a more modern, fashion-focused fair. At the moment optometry is a combination of visual health and personal image, and so ExpoÓptica includes the area Optical Fashion, aimed at the exhibition of frames and designer glasses, key for increasing sales in the sector. In this sense, this edition will for the first time celebrate the first Optics Gala, designed as an encounter in which recognition will be given to brands which stand out for their design and the presence of fashion in their products.

The Audiology sector will also be relevant in this edition, which will have its own area with special importance on the offerings of the fair, as well as the contents of the trade show aimed at driving the projection of new brands and participating companies.

A variety of offerings

The variety at ExpoÓptica includes everything from ophthalmic lenses, contact lenses, frames, sunglasses and optical instruments, to raw materials, optical equipment, furniture, machinery, cases, accessories, spare parts, maintenance products, computer science solutions for opticians, franchises, training… All in all, a complete panorama of this industry and the sectors of Optics, Optometry, Contactology, Ophtalmology, Vision Loss (Health), and Preparation for Points of Sale. Added to all of this at our 32nd edition is a wide range of products and services in the sector of Audiology, another of the key segments in the world of optics. 

ExpoÓptica with the sector

With the renovation of contents and the new fair concept that ExpoÓptica presents in this edition, the trade show wants to demonstrate its high sectoral representation by reuniting in Spain all the innovations and trends necessary to update professionals in optics and audiology.  “IFEMA wishes to showcase this fair in the national Iberian market, and to show it as its best point of contact to generate alliances and create businesses at a time when the Optics and Optometry sector are growing steadily”, said Lola González, EXPOOPTICA director.

This renovation of Expoóptica has been valued by the companies, who have shown their commitment to this edition, as the increase in contracting demonstrates. Today, more than two months before the celebration, the trade show surpasses 120 exhibitors and 300 brands. These are participation data which tend significantly to surpass the results of the preceding edition of 2016.

In addition, great companies that hadn't participated in this event for years will return to IFEMA. “With help from the sector we have defined an event that reinforces the projection of new features and advances in technology and expertise so that professionals can find during their visit the very best, the most recent, all in a dynamic space that is completed with scientific training and business management. In addition, we offer each present company different participation formats adapted to their objectives”, adds Lola González.

ExpoÓptica 2018 wins back great brands among its exhibitors

This edition of the trade show counts on the participation of great companies in the sector of Optics and Audiology once again. In Optics we can highlight, among others, Prats, Essilor, Indo, Optiwin, Zeiss, Topcon, Visual Global, Bausch & Lomb, Grupo Nos, Optiwell, Servilens, Centrostyle, Visionix, Panoptica, Conoptica, Eurolent, Jaytesa, Quiksilver, Mark' Ennovy, Tiwi, Recoletos, ABS; and in the sector of Audiology, Beltone, Interton, Bernafon, Otometrics, Widex, Audio Service, Inventis, Humangechnik, and Oticon, among others.

To the sizeable business participation at ExpoÓptica we add the renewed endorsement of the main associations and organizations of the sector, like the Spanish Federation of Associations of Optics, FEDAO; the Spanish Association of Manufacture, Commercialization and General Import of Optics and Ophtalmology, AEO; the General Council of Optical School Optometrists, CNOO, and Visión y Vida, a Campaign of Ocular Protection.

On the other hand, the fair will coincide with the International Congress of Optometry, Contactology and Ophthalmic Optics, OPTOM 2018, which is held in the North Convention Centre of IFEMA.

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BIT Audiovisual 2018 will showcase the latest technology for a constantly changing sector

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Professionals visiting the trade fair will be able to see first-hand the latest solutions from manufacturers, distributors, systems integrators and service providers, with proposals for both traditional broadcast media and new audiovisual environments

 

 

Organised by IFEMA, the event will take place from 8 to 10 May at Feria de Madrid

 

From 8 to 10 May, the professional trade fair for audiovisual technology, BIT Audiovisual 2018, will be held in Pavilion 7 at Feria de Madrid, welcoming leading manufacturers, distributors and service providers involved in both traditional broadcast media (radio and television) as well as cinema and new means of content production and distribution.

 

Throughout the extensive exhibition area, professionals visiting the trade fair will be able to see first-hand the latest solutions from top-tier international manufacturers such as Canon, with its wide range of cameras and lenses, and Riedel Communications, with its comprehensive portfolio of intercom solutions and audio, video and communications networks.

 

As for Media Asset Management (MAM), Hierarchical Storage Management (HSM), Business Process Management (BPM) and media transcoding and distribution, benchmark Spanish R&D companies such as Tedial, VSN, Estructure Media Systems and Ebantic will share their cutting-edge solutions implemented by broadcasters across the world. And when it comes to encoding systems, the Spanish company Sapec is a standout participant.

 

The trade fair will once again feature the manufacturer AEQ, based at the Leganés Technology Park in Madrid, who export their automation and production systems (broadcast monitors, intercom, audio codecs, consoles, commentary systems and reporter units) all across the world.

 

In the area of radio, WorldCast systems will exhibit its latest developments in audio processing and encoding, transmission, signal monitoring and more.

 

At BIT Audiovisual 2018, visitors will also be able to find solutions for virtual studios, augmented reality and social networking integration in graphic design developed by Brainstorm, a company working under the label ‘Made in Spain’ which is making inroads across all five continents.

 

No less important are designers and manufacturers of connection and cable solutions, such as Lemo and Percon, whose developments are enabling transmission and management of signals with resolutions of 4K and above.

 

Also participating in the trade fair will be the leading distributors of solutions for television, film, video and new media in various areas such as media capture, studios, testing and measurement, audio and postproduction, including Abacanto, Xeltec Video, Crosspoint, KBN Next Media, Ambient Media, AVCast, Neovideo, SDI, Serman Pro, Star Comunicaciones and Video Digital.

 

Other distributors, meanwhile, such as Ceproma, Video Cine Import, Moncada, Casanova Foto, Catts Camera and Foto Técnica Import are focused on top-tier production equipment and digital cinematography.

 

Those looking for accessories of all different types and brands will find the most comprehensive range courtesy of DiseFoto, K&F Concept and Robisa. And as for lighting, important exhibitors include companies such as Cinetel Spain and Cromalite.

 

Besides equipment, BIT Audiovisual 2018 will offer professionals the opportunity to exchange thoughts and find out about the wide variety of project integration and consulting services offered by companies such as Aicox Soluciones, Eurocom Broadcast, Datos Technologies, Broadcast Solutions, ADDI Telecom, MoMe and Visiona. These companies carry out preliminary studies for projects, determine the technology required for each project and implement it, and also offer after-sales service and training.

 

Going beyond traditional broadcasting, another major presence is GES-IT, who provide streaming services, consulting and live broadcast via mobile networks.

 

Other leading service providers include Visual Media, whose technical experts and equipment support all types of production from shooting to post-production. And for equipment rental, look no further than companies such as Falco Films and FTFCam.

 

In the field of telecommunications services, BIT Audiovisual 2018 will welcome Cellnex Telecom, the leading operator in network infrastructure, as well as Interxion, the specialist provider of colocation services in independent data centres across Europe, and the telecommunications company Red Telecom.

 

The event also will be a must for those seeking the best music and effects for their projects, thanks to the proposals on offer at the stand hosted by Music Library and SFX, a company that has recently launched a new web platform providing a one-stop shop for all the music and sound effects in its numerous catalogues.

 

Finally, it will be interesting to see the possibilities opened up by solutions such as those proposed by Social Tv Hub - with a web tool for television makers enabling content capture from social networks and its on-screen display - and Watchity - the flexible live video production platform that enables live, high-quality broadcast using smartphones over public WiFi or 4G networks.

 

BIT Audiovisual Exhibitors’ Forum

 

Organised by IFEMA, the professional audiovisual technology trade fair BIT Audiovisual will hold its first BIT Audiovisual Exhibitors’ Forum, a programme of commercial presentations that will run throughout the trade fair, spotlighting the participating companies.

 

The programme will be disseminated throughout the professional sector, through the trade fair’s publicity campaigns and in the media.

 

The BIT Audiovisual Exhibitors’ Forum is organised as a programme of presentations offered to visitors within the exhibition pavilion, enabling companies to showcase the sector’s numerous innovations and commercial proposals, and facilitating professional networking during the fair.

 

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